![]() ![]() Why is visual search so well-suited for Pinterest? While options for visual search and Shop were already available in the app, what’s new now is the ability to use Lens to search from an image stored on your phone or by using your phone’s camera. ![]() These shoppable pins are created via a rich integration that makes it easier for merchants selling through Shopify to upload product catalogs to the platform and have them appear in Pinterest Shop search results. Pinterest will pull up shoppable items based on the image and link you directly to a page where you can buy the tumbler right away. Instead of typing in the brand, color, and style in a new search, you can just open up Pinterest search and place the tumbler in front of your camera’s lens. Shoppable Pins link directly to the product page on the retailer’s site so users can easily complete their purchase.įor example, maybe you’re at a friend’s house and you see the perfect insulated tumbler exactly like you’ve been wanting. ![]() Shoppable Pins are in-stock products Pinterest software identifies in the image that can be purchased directly through a linked website. This means users can now open the visual search tool in Pinterest and search for shoppable Pins by uploading an existing photo or “scanning” an image via their phone’s camera. Earlier this week, Pinterest launched the Shop tab in its Lens visual search results options. ![]()
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